We strive to be kind. We conduct workshops honourably, professionally and with integrity. We take care to be objective in our judgements, so that our recommendations are never influenced by anything other than the best and proper interests of our clients.
Our actions, the strategic thinking advice and the cognitive bias mitigation methods which we impart are lawful and socially responsible. They take proper account of our ethical tests.
Equality and discrimination
We strive to be fair.
We protect the information with which we are trusted in the course of providing cognitive bias tests and related workshops; we will not disclose any confidential information, unless the law requires us to.
Conflicts of interest
Owing to the sensitive strategic nature of cognitive bias consultancy services, we will not provide a service to a competitor of an established client.
As facilitators, we retain the moral rights in, and ownership of, all intellectual property which we create in workshops. In return, we respect the moral and intellectual copyright vested in our clients’ intellectual property.
‘kindness’ as having consideration for others, through showing a firm, friendly and benevolent disposition.1
‘professionalism’ as having the advanced knowledge and training required to be able to measure, understand and mitigate the effects of cognitive biases on senior executives’ thinking and strategic decisions.
‘integrity’ as knowing the difference between right and wrong – and always doing the right thing, no matter what it takes.
‘ethical tests’ as three tests: Is this the right thing to do? Is this the right way to do it? Is this the right time to do it?
‘social responsibility’ as avoiding causing an adverse effect on the human rights2 of the people we deal with, the local and wider environments and the well-being of society at large.
‘fairness’ as not being inappropriately influenced in our decisions, actions or recommendations by issues of gender, race, religion, colour, age, sexual orientation or personal disability.
1 We should remember that while thinking about and dealing with cognitive biases is something we do every day, for most senior leaders this will be new and they may find it difficult and uncomfortable.
2 ‘Human rights’ are those enshrined in the 1948 Universal Declaration of Human Rights.